Reblogged from Mashable, by Brian Anthony Hernandez
MTV’s extensive social and digital tactics for the MTV Movie Awards offer viewers new ways to engage before, during and after the June 3 live broadcast.
Building off its social success with the VMAs, MTV is looking to deeply integrate social elements into its other major awards show, the MTV Movie Awards.
For the first time, movie fans can vote using Twitter hashtags. The live social voting works only for the new “Best Hero” category, which already has attracted more than 60,000 votes since Tuesday. Registered MTV.com users, however, can still vote in other categories on the show’s website.
Vying for the “Best Hero” title are Harry Potter (#votepotter), Katniss Everdeen (from Hunger Games, #votekatniss), Thor (#votethor), Captain America (#votecaptain) and Jenko (from 21 Jump Street, #votejenko).
MTV also has these digital elements on tap for the awards show hosted by comedian Russell Brand:
- Twitter Tracker: Like MTV did during the Video Music Awards in August, it will dissect Twitter conversations in a visualization that displays popular moments and celebrities. The feature will allow users to view how many tweets per minute any moment is garnering and share photos of certain moments across social networks.
What’s different about this year’s implementation is that MTV will be providing… [Full Story]