Reblogged from TalkTVworld.com
USA Network, the leading network in Social TV, is transporting ROYAL PAINS fans into a never-before-seen digital world where they can become part of the summer Hamptons fun through engaging, exclusive video content and second screen interaction. USA and…
Reblogged from VOD Professional, by Kauser Kanji
Social Media in Advertising: Prometheus
For the first time on British TV, a television advert incorporated live tweets. Channel 4 broadcast the new trailer of Ridley Scott’s movie, Prometheus, during the first ad break of the drama ‘Homeland’….
MTV Movie Awards Go Social With Live Voting, Facebook Tracker and More
Reblogged from Mashable, by Brian Anthony Hernandez
MTV’s extensive social and digital tactics for the MTV Movie Awards offer viewers new ways to engage before, during and after the June 3 live broadcast.
Building off its social success with the VMAs, MTV is looking to deeply integrate social elements into its other major awards show, the MTV Movie Awards.
For the first time, movie fans can vote using Twitter hashtags. The live social voting works only for the new “Best Hero” category, which already has attracted more than 60,000 votes since Tuesday. Registered MTV.com users, however, can still vote in other categories on the show’s website.
Vying for the “Best Hero” title are Harry Potter (#votepotter), Katniss Everdeen (from Hunger Games, #votekatniss), Thor (#votethor), Captain America (#votecaptain) and Jenko (from 21 Jump Street, #votejenko).
MTV also has these digital elements on tap for the awards show hosted by comedian Russell Brand:
- Twitter Tracker: Like MTV did during the Video Music Awards in August, it will dissect Twitter conversations in a visualization that displays popular moments and celebrities. The feature will allow users to view how many tweets per minute any moment is garnering and share photos of certain moments across social networks.
What’s different about this year’s implementation is that MTV will be providing… [Full Story]
Hill Holliday and SecondScreen Networks set up a study to find out how they might sunchronize the head shifting that goes along with the ‘swarm of devices’ style of TV use that goes on these days, given the emergence of the second screen:
Ilya Vedrashko, Smartphones Distract People Away from…
Game of Thrones Ascent to Bring the Story of the Hugely Popular HBO Series to Fans on Facebook
HBO has issued a press release announcing yet another Game of Thrones game entering development… We can now add this Facebook game, entitled Game of Thrones Ascent, to the list. The game…
As the mid-TV season continues to roll out, cable networks like FX and USA are doubling down on social TV campaigns and show integrations.
