Cable Networks Embrace Social TV, Creating New Social Apps
As the mid-TV season continues to roll out, cable networks like FX and USA are doubling down on social TV campaigns and show integrations.
Shazam to Power Up to a Third of Super Bowl Ads
Sound recognition app now directs viewers to more content, deals
Will Robert Kyncl and YouTube Revolutionize Television?
On TV, airtime is a scarce resource; on YouTube, it’s infinite
Social TV: Massive Potential Revenue for TV Industry, Facebook, Twitter
We are now entering a new era where social interaction around TV shows actually spans three different timeframes…
